Car Salesmen. The epitome of
fast talking, deal-making, stress inducing negotiators. If you’re like me, just the thought of walking through a car lot and being hounded by 3 salesmen gives you an eyetwitch. In a recent poll, people were asked their least favorite place to visit. A car dealership was 3rd, right below the dentist and lawyer’s office.
In the last 20 years, things have changed. Before, there were fewer vehicles than customers. This gave the dealerships tremendous power. It was all about supply and demand. However, with advances in manufacturing technology, there are now more cars than customers. This gives you the power. Add onto that the current economic crisis means the dealerships are starved for business. Below are some tips to being a smart buyer and walking away with a deal you can be proud of.
- Know your ceiling. If you’ve done your research, you know what the car you want is going for. You have to know the max amount you are willing to spend. Even if its $1000’s below the sticker price.
- Be willing to walk away. With supply higher than demand, you can always find another car. Be willing to walk if the dealership won’t give you the price you want. A lot of the time, the salesman won’t let you leave and will agree to your price.
- Secure financing elsewhere. The salesman gets a commission if they get you to finance through their dealership. And it’s almost always a higher interest rate than you could secure at a bank or credit union. It’s smart to get preapproved prior to walking into the dealership. And you can use it as leverage when negotiating a price. Telling them that you are only approved for ‘this’ amount gives you more ammunition.
- Don’t trade your car in. One of the most common salesman gimmicks is to raise the ‘wholesale’ trade in price of your car, leading you to believe you’re getting a great deal. However, they make up for it by tacking on ‘extra’ options at a high price or raising the interest rate if you are financing through them. If you decide to trade your car in, check the Kelley Blue Book price for it and ask the trade in to be a separate transaction. Insist on two invoices, one for the trade in and one for the purchase so you can see exactly what you’re getting for your old car and paying for the new one.
- Take emotion out of the equation. Even if you have the nicest salesman on the planet, they are only thinking of profit. It’s their job. You should think the same. Don’t feel bad about getting a deal. And don’t let their charming nature break down your resolve. This is a lot of money you are investing and it’s a business transaction. Period.
- Give yourself plenty of time. If you have it in your head that you need to buy right this minute, you’re more likely to pay a higher price. Go into it allowing at least a week to make a decision. Get several quotes from dealerships.
While purchasing a vehicle can be a hassle, the end result is well worth the work. Going into it with a confident and calm attitude will ensure success. “Two roads diverged in a wood, and I–I took the one less traveled by, and that has made all the difference.” Robert Frost



You read that right. Negotiating with yourself. Also called ‘rationalizing’, ‘inner dialogue’ or ‘mental bargaining’. You may not realize it but we all do it, all the time. It can be as simple as telling yourself that if you eat that piece of chocolate cake, you’ll hit the gym after work.